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01-10-2006: Chevrolet Announces Aggressive Pricing On All-New 2007 Tahoe
America's Best- Selling Full-Sized SUV To Start At $33,990



DETROIT – Chevrolet today announced the all-new Tahoe will be priced at $33,990 for the LS model equipped with a standard 5.3L engine. This new vehicle is priced approximately $2,000 below its predecessor. The 2007 Tahoe goes on sale at Chevrolet dealers across the country today.

“Tahoe has been the best-selling full-sized SUV since 2001. The 2007 model is the best Tahoe yet, and we are bringing it to the marketplace at a great value,” said Ed Peper, Chevrolet general manager. “This is very consistent with our recent pricing of other launch vehicles, making America's number one brand, Chevrolet, also America's number one value.”

The starting price for a Tahoe LT 5.3L is $35,740; and an LTZ, equipped with a 5.3L engine begins at $44,015. All prices include $875 Destination Freight Charge (DFC) and are 2WD.

The new Tahoe takes over at the top of the segment not only in sales, but also in fuel economy. When combined with improved aerodynamics, the small-block V-8 gives the Tahoe the segment’s best fuel economy. Two-wheel-drive models equipped with the 5.3L engine have EPA estimates at 16 mpg in the city and 22 on the highway. Tahoe was the first full-sized SUV with an EPA estimated highway mpg over 20.

“We know customers are looking for fuel-efficient, high quality vehicles that offer more standard equipment at competitive prices, and that’s what we are delivering,” said Peper. “This strategy, which we started last year, helped Chevrolet become the best-selling vehicle brand in the United States for the first time since 1986.”

In 2005, Chevrolet's sales results were paced by full-size pickup sales and the introduction of the new Impala, Equinox, HHR and Cobalt. Over the last five years, driven by consumer response to its revamped product lineup, Chevrolet closed an 850,000-unit sales gap with the competition, a notable accomplishment given the increasingly competitive nature of the U.S. auto industry. Chevrolet's continuing strong truck sales and the introduction of important entry-level vehicles were key to this achievement. Chevrolet's new entry-level vehicles, the Equinox, HHR, Cobalt and Aveo, increased sales by more than 100,000 units in 2005.

“More Americans buy Chevys than any other brand,” Peper said, “and we intend to defend our sales position with a continued strong product assault in 2006, led by our new trucks.”

The new Tahoe is one of six all-new vehicles Chevrolet will launch this year.

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